Echemos El Coffee / branding & naming / México 2022
Echemos El Coffee is a coffee blog that recommends coffee shops in Mexico City through photographs and reviews on social media. The project’s mission is to create a community of coffee lovers that enjoy discovering new places.
We developed an interesting typography system for communication on the different platforms as well as some stickers that were placed in secret spots around the city. The naming seeks to create a bond with the viewers as well as making them want to share a coffee with someone special.
